Introducers
Send them my way and you get paid when they pay. No selling, no quoting, and nothing to promise on my behalf. You point, I do the rest, and the money reaches you once it has reached me.
Nothing to sign up to beyond agreeing the terms. No target, no minimum, nothing to keep up.
What it pays
Nothing here is a headline figure with conditions underneath it. This is the whole scheme, and it is the same table I read off when I pay you.
| The work | You get | When it lands | For example |
|---|---|---|---|
| Website and brand | 15% of the whole job | Half when their deposit clears, half when the final invoice is paid. | £375 on a £2,500 build |
| Consulting | Half of the first two months | Released as each of those two months is collected. | £500 on Get It Built at £1,000 a month |
| Website care | £50 | At their third monthly payment. | £50 |
| ElliottOS | £20 | At their second monthly payment. | £20 |
| Digital products | 20% of the sale | Once the payment has cleared and the refund window has passed. | 20% of whatever it sold for |
Every one of those is paid when the client's money is collected, never when they sign and never when they are invoiced. That is worth saying plainly because it is the part most schemes are vague about.
A scheme that pays on signature is paying out of money that has not arrived. When a client pays late, the business funds it. When a client never pays, the business funds it permanently, and then the scheme quietly gets withdrawn and the introducer is worse off than if it had been slower and honest.
Paying on collection means every payout is already funded by the time it exists. You wait slightly longer, and you get paid every single time.
How it works
Your name, your email, and a line about the sort of people you tend to know. You get a code immediately. It goes live once I have said yes, which is usually the same day.
Send them your code, or just send me their name and why you thought of them. Either works. Their code sticks to them for ninety days, and the first code always wins.
I have the conversation, quote the work and do the job. You are not asked to chase, explain a price or answer for anything I do.
It appears in your own portal as the money is collected. Ask for it whenever you want it, with your invoice, or let me self bill you if you do not raise them.
What you are handed
The reason most introducer schemes go quiet is not that people stop meaning it. It is that writing the message is the bit nobody has ten minutes for. So it is already written. Your own page has four messages with your code in them, ready to copy, and everything below is sitting there to send on.
Nine pages. Everything I sell, what it costs, what it asks of the client and where they get to stop. The one to send when somebody would rather read than talk.
PDFA one page summaryOne sheet, front and back. Every price in a single table with the promise underneath. It prints well, so it works as something you hand over.
PowerPointThe slide deckFourteen slides with the speaker notes already written, for when you are standing up in front of people or sending something to somebody who prefers slides.
PDFHow to introduce somebodyYours rather than theirs. Who to look for, what to say, what you get paid and when, and the short list of things not to promise on my behalf.
PDFBrand guidelinesThe marks, the colours, the type, and in plain words what you are allowed to do with them if you want to put a logo on your own site.
ZIPThe brand packLogos as SVG and PNG, navy and cream, at every size you are likely to need, with a read me. Outlines rather than type, so there is no font to install.
Have a look at any of them now. Every price in them comes from the same place the shop does, so nothing you send can quietly go out of date. If you want something a bit different for a particular person, ask and I will make it.
The small print, which is small
You are making an introduction. If somebody asks what it costs, every price is published, so you can point at the page and leave it there.
You are not promising anything on my behalf, and nothing that happens after the introduction is yours to carry.
No minimum, no quota, nothing to keep up. One introduction in three years still pays for that introduction.
You will see your own introductions and what stage each one has reached, and nothing else. Not their figures, not what we talk about, and nothing at all about any other client. That is theirs, not yours and not anybody's.
Straight answers
No, and I would rather you did not. Send me a name and a line about why you thought of them, or give them your code and let them come to me. You are not quoting, not promising anything on my behalf, and not answering questions about what things cost. Every price is published, so you can just point at the page.
When the client pays, never when they sign. That is the one rule the whole scheme turns on. It means you wait slightly longer and you get paid every single time, rather than being paid faster and occasionally having it clawed back because somebody did not pay their invoice.
First code wins, and it sticks to them for ninety days. It is deliberately simple, because an argument about whose lead it was costs more than the commission does and loses me both introducers.
You ask for it from inside your own portal, whenever there is something to pay out. You can attach your invoice, tell me you have already sent one, or say you do not raise invoices and I will self bill you. All three are fine.
You see your own introductions and what stage each one is at, and nothing else. Not their figures, not what we talk about, not anything about any other client. That is their business, not yours or anybody else's.
No target, no minimum, and nothing to keep up. Send one person in three years and you get paid for that one person. There is nothing to sign up to beyond agreeing the terms.
No. Your page has four messages already written with your own code in them: an email, a short one for a text or a direct message, a warm introduction with both people on it, and something you can post. Alongside them sit a brochure, a one page summary, a slide deck with the notes written, a guide on how to introduce somebody, and a logo pack if you want to put the mark on your own site. All of it is free to forward and all of it reads the prices off the same place the shop does.
Because a warm introduction converts several times better than a cold lead and costs me nothing in advertising. It is the cheapest new work in the business, and paying properly for it is arithmetic rather than generosity.
Two minutes, and there is nothing to pay and nothing to keep up. Your name, your email and a line about the sort of people you tend to know is the whole form.
Name, email, and if you want, your company and a number. You agree the terms on the same screen, so there is nothing to sign afterwards.
Short enough to say down a phone. It goes live once I have said yes, which is usually the same day and always within one working day.
Your link, four messages with your code already in them, the brochure, the deck and the brand pack. Send one person something that week.
No target, no minimum, and nothing to keep up. Send one person in three years and you get paid for that one person.